I'm Catherine Winter - flameworker, jewelry designer, and the woman behind Sailorgirl Jewelry for the past 20 years, including four months a year from my sailboat in warm waters.

I built that business to fund a life I actually want to live. Along the way I figured out the business side: pricing, selling, showing up consistently, telling the story that makes people reach for their wallet.

Most makers are brilliant at their craft and terrible at this part. Not because they can't do it. Because nobody has ever explained it clearly.

That's what The Business of Handmade is. Real steps, straight talk, no fluff. The things I wish someone had told me when I was starting out.

Have a question? Or a comment? I'd love to hear from you. [email protected]